Our Roots


We're serving up delightful, delicious, and nutrient-dense food for those on the move -- because we don't think anyone should have to sacrifice quality or nutrition for convenience.

Our seasonal, produce-forward menu -- crafted with love by our James Beard award-winning chef -- is a highlight reel of the very best our local farmers have to offer. And with a wide variety of delights to choose from, everyone (even those with special eating styles or food restrictions) will find something bright and beautiful to suit his or her fancy.

From California To Alabama


Jennifer's BLUEROOT’s Story

In 2019, Jennifer Ryan, the owner of BLUEROOT, faced a daunting challenge in Alabama - finding food that was both delicious and nutritious. Having grown up in southern California, where eating clean and wholesome food was the norm, Jennifer found it difficult to find similar options in Alabama. Despite being impressed by Birmingham's fine dining scene, she missed having quick and healthy options available.

Jennifer decided to take matters into her own hands and fill the gap by providing nutritious food options. She teamed up with James Beard award-winning chef Robin Bashinsky, who helped her create a menu using locally sourced ingredients. With the support of Alabama farmers, local businesses, nonprofits, and city government, BLUEROOT was born.

BLUEROOT made its debut at the Pepper Place Market in the spring of 2019. The company served up a small menu of clean and locally sourced delights next to the very farmers who provided the produce and proteins. In the summer of 2020, BLUEROOT opened a short-term, pandemic-friendly walk-up window in Mountain Brook Village called the Outpost.

In the spring of 2021, BLUEROOT opened its flagship location in Pepper Place, offering an expanded menu, customizable options, and indoor and outdoor seating. Jennifer's desire to eat pure, clean, and whole foods has led her to create a thriving business that not only provides healthy options for the community but also supports local farmers and businesses.

Interested in a Career with BlueRoot?

Our Mission

At BLUEROOT, our mission is rooted in our fundamental belief that healthy living starts with the food we eat. We are dedicated to creating delicious, clean, and healthy options made from the freshest ingredients possible. Our roots are planted firmly in the belief that only quality and natural foods should be enjoyed.

Press Spotlight

In a Whole30 rut? Try these 7 meals from local restaurants

I couldn’t find a statistic, but I bet if you were to check the most-Googled questions each January, they’d look like: “What is Whole30?,” “Is…

BLUEROOT’s flagship location is ready to open in Pepper Place

Two years after launching as a grain and salad bowl pop-up, BLUEROOT, the fast-healthy concept founded by Jennifer Ryan, is ready to open its flagship location in Pepper…

Why This New Yorker Brought BLUEROOT to Pepper Place

We spoke to BLUEROOT founder Jennifer Ryan about healthy eating, building a business from scratch, and more. Meet our newest FACE of Birmingham! by JAVACIA HARRIS…